Test Your Newsletter Marketing IQ
Newsletter marketing has changed a lot during the past few years. To find out if you're taking advantages of these changes, test the extent you agree, or disagree, with the following statements.
By return e-mail, you'll receive a personalized score plus a Scorecard Evaluation.
You need to know a lot of about desktop publishing and design to create an effective newsletter.
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The ideal size for a newsletter is four pages.
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The ideal frequency for newsletters is every other month.
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You need to be a good writer to create a successful newsletter marketing program
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I like newsletters, but am concerned about constantly increasing printing and mailing costs.
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File format choices for online distribution and display boil down text and HTML.
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The more topics you include in each issue, the better.
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Each issue should focus on your firm’s latest achievements and successes.
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Each newsletter requires at least a day’s work to complete.
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Word of mouth referrals are the best way to increase the size your newsletter mailing list.
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