Templates that actually reach the inbox.
Every template here is weighed, stripped to plain text and sent to real inboxes before we publish it. You see the result on its page.
Browse the templatesHow each template is tested
Good looks are easy. Getting past the filters is the hard part, so that is what every template has to prove first.
Weighed
Gmail clips messages over 102 KB and hides the rest. Every template stays well under that line, and its page shows the exact size.
Written twice
Each one ships with a plain-text version, because mail sent with both parts looks more like a person and less like a campaign.
Sent to real inboxes
We send it to test accounts at Gmail, Outlook and Yahoo and record where it lands: inbox, promotions or spam.
The library
Twelve free templates and five premium ones at launch. Each one opens up here as soon as its tests are done.
- Plain LetterA near-plain-text letter with one column, one link style and nothing to block. Reads like a note from a person, which is exactly how inbox filters treat it. Ready to use
- Long-form EssayOne long piece with comfortable line length, pull quotes and a single call to action at the end. Ready to use
- Links RoundupSeveral links, each with a short comment, grouped so readers can scan in under a minute. Ready to use
- Weekly DigestFixed sections for the week's news, built to be filled the same way every issue. Ready to use
- Single Story with ImageOne story led by a single image, with alt text and a layout that still works when images are off. Ready to use
- Founder or Product UpdateWhat shipped, what changed and what is next, for products that write to their users. Ready to use
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